Bernard Smith,: Level 1: Muhammad Ali Book and CD Pack

Level 1: Muhammad Ali Book and CD Pack


In 1974 two Black Americans fought in Zaire, in Africa. One was Muhammad Ali. After the fight, he was the boxing champion of the world — again. But why did a young boy from Kentucky start to box? Why did he stop boxing? And what is he doing now?

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent Level 1: Muhammad Ali Book and CD Pack free download pdf of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk Issues and Crisis Management in Public Relations" has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Author: Bernard Smith,
Number of Pages: 15 pages
Published Date: 31 Mar 2017
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9781405878166
Download Link: Click Here


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